Can instant coffee cost more than whole beans?

2016-11-02
Can instant coffee cost more than whole beans?

Whole-bean coffee is often regarded as exclusive, even a little snobbish—and therefore expensive. Yet a kilogram of mid-range instant coffee can cost several times as much as a similar grade of whole beans. Not convinced? Take a closer look.

Many of us cannot imagine a day without coffee. We drink it at work, at home, in cafés and with friends. Over a year, those cups add up. Have you ever considered their real cost?

Flavour matters

Instant coffee is made from brewed coffee that is dried. Freeze-drying freezes the extract and removes water by sublimation; spray-drying disperses the extract in hot air to remove its water. Processing changes the coffee’s aromatic profile.

Freshly prepared coffee from roasted beans offers a different experience, with the distinctive flavours and aromas prized by enthusiasts. Whole beans also provide a broad choice of origins, flavour profiles and roast levels.

Everyday preparation

Instant coffee is undoubtedly easy to store and prepare: spoon it into a mug, add water and it is ready. Whole-bean coffee requires a little more care. Store it in tightly closed packaging, grind just before brewing and choose a method—espresso machine, another brewer, moka pot, AeroPress or simple immersion.

A machine with a built-in grinder makes the process easier. The original article used illustrative equipment prices of about PLN 1,200 for a mid-range machine with a grinder and PLN 600 without one. A separate grinder and moka pot were estimated at around PLN 200 together. These are historical examples, not current offers. For grinding, we recommend a burr grinder.

Let’s do the maths

The original comparison assumed instant coffee costing PLN 100–150 per kilogram and whole beans costing PLN 40–50 per kilogram. For two cups a day, using 3 g of instant coffee or 7 g of ground beans per cup, annual consumption comes to approximately 2.2 kg and 5.1 kg respectively.

At the upper end of those example prices, that is roughly PLN 330 a year for instant coffee versus PLN 250–255 for beans: a difference of around PLN 75–80. With two daily coffee drinkers, the difference doubles; more cups and guests change the totals further.

The original article suggested that savings could repay a machine within one or two years, but that does not follow from the two-cup example alone. The actual payback period depends on equipment cost, the number of drinkers, coffee prices and maintenance. Compare cost per cup, not only price per kilogram.

Any savings over later years are welcome, but for many coffee lovers the most important difference is still flavour and aroma.

Calculation basis: two cups daily for 365 days, at approximately 3 g of instant coffee or 7 g of roasted ground coffee per cup. Prices are historical illustrations.

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